The Pricing and Revenue Management of Services: A strategic approach (Routledge Advances in Management and Business Studies)
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.
The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.
This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.
List Price: $ 34.00
Price: $ 30.82
Find More Management Products
Other posts like this, by keyword:
Business:
Law for Business ...
Generation to Generation: Life Cycles of the Family Business ...
Utah business impacted by Japanese quake ...
Business Statistics in Practice with Student CD ...
The Essentials of Strategy (Business Literacy for HR Professionals) ...
The Business of Teaching Sewing ...
Filling the teacher gap: a quicker way for professionals to move into the classroom. (Education).(Transition to Teaching alternate licensing ...
The Juneau attraction: enjoy fine arts, good food, fantastic hiking trails and beautiful scenery.: An article from: Alaska Business Monthly ...
Running a Side Business: How to Create a Second Income Reviews ...
University college a bargain: president. (Algoma University College president Douglas Lawson) (Focus on Sault Ste. Marie): An article from: ...
Management:
Water Management in Islam (Water Resources Management and Policy Series) Reviews ...
Career Planning and Succession Management: Developing Your Organization’s Talent–for Today and Tomorrow ...
Riparian Management in Forests of the Continental Eastern United States ...
Biochar for Environmental Management: Science and Technology ...
The signs and concomitant derangements of pregnancy; their pathology and treatment: To which is added a chapter on delivery; the selection o ...
Data Management: Databases & Organizations Reviews ...
The Management Of Sport: Its Foundation And Application ...
Harvard Business Review on Strategic Sales Management (Harvard Business Review Paperback Series) Reviews ...
The Effective School Leader’s Guide to Management ...
Pregnancy, Diabetes and Birth: A Management Guide ...
Approach:
Counseling Children: A Developmental Approach ...
The Red Book: A Deliciously Unorthodox Approach to Igniting Your Divine Spark ...
Software Engineering: A Practitioner’s Approach (McGraw-Hill International Editions: Computer Science Series) ...
Charlas En Espanol: A Conversational Approach to Beginning Spanish Reviews ...
Strategic Management: A Stakeholder Approach ...
History of Dance: An Interactive Arts Approach ...
Development Technical Training: A Structured Approach for Developing Classroom and Computer-based Instructional Materials , 2nd Edition ...
The Hundred Languages of Children: The Reggio Emilia Approach to Early Childhood Education Reviews ...
Life Can Be Positively Different: A Positive Approach to Fulfilling Relationships ...
Rereading the Mishnah: A New Approach to Ancient Jewish Texts (Texts & Studies in Ancient Judaism) ...
Studies:
Studies in Satan, Demons, and the Occult ...
Biology and Epistemology (Cambridge Studies in Philosophy and Biology) ...
Ariadne’s Thread: Case Studies in the Therapeutic Relationship ...
Bessie Schonberg: Pioneer Dance Educator And Choreographic Mentor (Studies in Dance) ...
Theology in Action: How the Rabbis of Formative Judaism Present Theology (Aggadah) in the Medium of Law (Halakhah) (Studies in Judaism) ...
The SBL Handbook of Style: For Ancient Near Eastern, Biblical, and Early Christian Studies ...
Oil Is Not a Curse: Ownership Structure and Institutions in Soviet Successor States (Cambridge Studies in Comparative Politics) ...
The World Economy: A Millennial Perspective/ Historical Statistics (Development Centre Studies) ...
The Talmud of the Land of Israel, Volume 29: Baba Mesia (Chicago Studies in the History of Judaism) ...
Mathematics Classrooms That Promote Understanding (Studies in Mathematical Thinking and Learning Series) ...
Revenue:
Strategic:
Harvard Business Review on Strategic Sales Management (Harvard Business Review Paperback Series) Reviews ...
Strategic Intent (Harvard Business Review Classics) ...
Strategic Management: A Stakeholder Approach ...
Strategic Planning for Regional Development: Principles and Practice in the UK (The Natural and Built Environment Series) ...
Lean Six Sigma Logistics: Strategic Development to Operational Success ...
Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History) Reviews ...
Strategic International Human Resource Management: Choices and Consequences in Multinational People Management ...
Strategic Planning Models for Reverse and Closed-Loop Supply Chains ...
Strategic Planning Models for Reverse and Closed-Loop Supply Chains ...
Strategic Planning Models for Reverse and Closed-Loop Supply Chains ...
Routledge:
The Urban Politics Reader (Routledge Urban Reader Series) ...
The Politics of Religion in Indonesia: Syncretism, Orthodoxy, and Religious Contention in Java and Bali (Routledge Contemporary Southeast As ...
Greek and Roman Education: A Sourcebook (Routledge Sourcebooks for the Ancient World) ...
Order of Things: An Archaeology of the Human Sciences (Routledge Classics) ...
Twentieth-Century Chamber Music (Routledge Studies in Musical Genres) ...
Judaism and Collective Life: Self and Community in the Religious Kibbutz (Routledge Studies in Religion) ...
Cartographic Strategies of Postmodernity: The Figure of the Map in Contemporary Theory and Fiction (Routledge Studies in Twentieth-Century L ...
Television and Children: Program Evaluation, Comprehension, and Impact (Routledge Communication Series) ...
Fifty Key Thinkers on Religion (Routledge Key Guides) ...
Routledge Handbook of Religion and Politics Reviews ...
Pricing:
2011 Business Reference Guide: The Essential Guide to Pricing Businesses and Franchises Reviews ...
Services:
Advancing Health Literacy: A Framework for Understanding and Action (J-B Public Health/Health Services Text) ...
The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services ...
Private Diary Of Travels, Personal Services, And Public Events During Mission And Employment With The European Armies In The Campaigns Of 18 ...
The Book of Answers: The New York Public Library Telephone Reference Service’s Most Unusual & Entertaining Questions ...
The Book of Answers: The New York Public Library Telephone Reference Service’s Most Unusual and Entertaining Questions Reviews ...
What careers are available to Human Services majors? ...
The Life and Public Services of James G. Blaine; With Incidents, Anecdotes, and Romantic Events Connected With His Early Life; Containing Al ...
Adolescent Pregnancy: Policy and Prevention Services (Springer Series on Social Work) Reviews ...
Multimodal Human Computer Interaction and Pervasive Services (Premier Reference Source) ...
Multimodal Human Computer Interaction and Pervasive Services (Premier Reference Source) ...
Advances:
Early Life Origins of Health and Disease (Advances in Experimental Medicine and Biology) ...
Recent Advances in Phototrophic Prokaryotes (Advances in Experimental Medicine and Biology) ...
Advances in Computer Graphics Hardware III (Eurographic Seminars) ...
Advances in Male Mediated Developmental Toxicity (Advances in Experimental Medicine and Biology) Reviews ...
Flood Risk Management in Europe: Innovation in Policy and Practice (Advances in Natural and Technological Hazards Research) ...
The Subthalamic Nucleus: Part I: Development, Cytology, Topography and Connections (Advances in Anatomy, Embryology and Cell Biology) (Pt. 1 ...
Autism and Developmental Disabilities: Current Practices and Issues (Advances in Special Education) Reviews ...
Enterprise Systems Engineering: Advances in the Theory and Practice (Complex and Enterprise Systems Engineering) ...
Earthquake science advances does nuclear safety keep up? ...
The Islets of Langerhans (Advances in Experimental Medicine and Biology) ...
No comments:
Post a Comment